"Only 10 business editors in the country can do what Mickey Butts does with the written word."
Suzy Welch, coauthor, with Jack Welch, of the international bestseller Winning, and former editor-in-chief of Harvard Business Review
Welcome to my Web site. Iím a Berkeley, Calif.-based business editor, writer, and content strategist who helps leading thinkers and organizations bring out the best in their ideas.I am currently a full-time senior writer in-house at The Boston Consulting Group, where I collaborate with and advise partners and consultants on the writing and editing of external thought-leadership content on BCG Perspectives that measurably builds robust media coverage, positive word of mouth, and strong internal and external engagement. I also manage the creation of data visualizations, infographics, and interactives that generate insight from information, as well as help manage BCG's editorial content strategy across multiple digital formats and platforms on such topics as big data, innovation, education, and pricing. Since 2001, I have also worked as an external advisor to a variety of leading corporate, publishing, educational, and nonprofit clients, helping them to develop their content and digital strategies and to edit, write, and create books, articles, case studies, white papers, courseware/curriculum, business/strategic plans, and data visualizations with wide appeal. The results have appeared in a range of leading business publications. I've ghostwritten articles that have appeared in Harvard Business Review, McKinsey Quarterly, The Financial Times, Strategy+Business, Economist Intelligence Unit, The Economist Ideas Economy, Institutional Investor Guides, Forbes.com, Fortune.com, and the San Francisco Chronicle. I've ghostwritten and edited books published by Random House, Harvard Business Press, and Jossey-Bass. A book I edited, Forces for Good: The Six Practices of High-Impact Nonprofits, was named one of the The Economist's Best Business Books of 2007. To read more about my corporate and nonprofit work, see the ghostwriting & corporate writing and clients & testimonials areas of the site. And to see the books I've edited, go to the editing section. I was formerly a part of the launch team and executive editor of The Industry Standard magazine and assistant managing editor for new media at Time Inc.'s Parenting magazine. I have also edited a variety of other online and print publications. To read more about my background and view my resume, see my bio. And see the editing section for examples of magazine articles I've produced. My writing and reporting has appeared in such publications as Salon, The Nation, Food & Wine, The Industry Standard, Wired, The Financial Times, The Economist, Portfolio.com, Business 2.0, Parenting, Sunset, San Francisco Magazine, Via, and The San Francisco Chronicle. To see samples of my journalism work, see the writing & journalism area of this site. To check out my online work, including the short-lived online wine newsletter Route du Vin and long-lost sites I built in the early days of the Web, go to the online work area of my site.
Please contact me to explore how I might help advise in the development of business book projects, data visualizations, and content and digital strategy. Thanks for visiting.
>>>WHAT'S NEW AND NOTABLE FROM MICKEY<<< Data Visualizations and Interactives "Online Education Has Reached the Mainstream," BCG Perspectives, October 2014 "Global Payments 2014: The Interactive Edition," BCG Perspectives, September 2014 "The Most Innovative Companies: An Interactive Guide," BCG Perspectives, October 2014 "Data Privacy by the Numbers," BCG Perspectives, February 2014 "The Interactive Guide to the $10 Trillion Prize," BCG Perspectives, October 2012 "Ten Global Leaders and Challengers in Education: An Interactive Ranking," BCG Perspectives, July 2013 Writing and Collaboration "One Branding: Uniting the Employer, Corporate, and Product Experience," BCG Perspectives, October 2014 "Making Big Data Work: Health Care Payers and Providers," BCG Perspectives, September 2014 "Making Big Data Work: Retail Energy," BCG Perspectives, July 2014 "Bringing Big Data to Life: Four Opportunities for Insurers," BCG Perspectives, July 2014 "Making Big Data Work: Retailing" BCG Perspectives, June 2014 "The Five Faces of Online Education," BCG Perspectives, June 2014 "Five Trends to Watch in Higher Education," BCG Perspectives, April 2014 "Seven Ways to Profit from Big Data as a Business" BCG Perspectives, March 2014 "Equity Is the Key to Better School Funding," Education Week, February 2014 "The Digital Disruption of Education Publishing: How Online Learning Is Reshaping the Industryís Ecosystem," BCG Perspectives, January 2014 "In Twitter We Trust ... Maybe," BusinessWeek.com, November 2013 "For marketers, talk is not cheap: Recommendations make or break brands," The Economist Group, December 2013 "The Most Recommended Brands 2013," BCG Perspectives, December 2013 "Fueling Growth Through Word of Mouth: Introducing the Brand Advocacy Index" BCG Perspectives, December 2013 "The Trust Advantage: How to Win with Big Data," BCG Perspectives, November 2013 "Note to Business Leaders: Partner with Educators to Achieve Lasting Impact," BCG Perspectives, November 2013