"Only 10 business editors in the country can do what Mickey Butts does with the written word."
Suzy Welch, coauthor, with Jack Welch, of the international bestseller Winning, and former editor-in-chief of Harvard Business Review


Welcome to my Web site. I’m a Berkeley, Calif.-based business editor, writer, and content strategist who helps leading thinkers and organizations bring out the best in their ideas.

I am currently a full-time senior writer in-house at The Boston Consulting Group, where I collaborate with and advise partners and consultants on the writing and editing of external thought-leadership content marketing on BCG Perspectives that measurably builds robust media coverage, positive word of mouth, and strong internal and external engagement. I also manage the creation of data visualizations, infographics, and interactives that generate insight from information, as well as help manage BCG's editorial content strategy across multiple digital formats and platforms on such topics as big data, digital disruption, education, marketing, and pricing.

Since 2001, I have also worked as an external advisor to a variety of leading corporate, publishing, educational, and nonprofit clients, helping them to develop their content and digital strategies and to edit, write, and create books, articles, case studies, white papers, courseware/curriculum, business/strategic plans, and data visualizations with wide appeal.

The results have appeared in a range of leading business publications. I've ghostwritten articles that have appeared in Harvard Business Review, McKinsey Quarterly, The Financial Times, Strategy+Business, Economist Intelligence Unit, The Economist Ideas Economy, Institutional Investor Guides, Forbes.com, Fortune.com, and the San Francisco Chronicle. I've ghostwritten and edited books published by Random House, Harvard Business Press, Palgrave Macmillan, and Jossey-Bass. A book I edited, Forces for Good: The Six Practices of High-Impact Nonprofits, was named one of the The Economist's best business books of the year. To read more about my corporate and nonprofit work, see the ghostwriting & corporate writing and clients & testimonials areas of the site. And to see the books I've edited, go to the editing section.

I was formerly a part of the launch team and executive editor of The Industry Standard magazine and assistant managing editor for new media at Time Inc.'s Parenting magazine. I have also edited a variety of other online and print publications. To read more about my background and view my resume, see my
bio. And see the editing section for examples of magazine articles I've produced.

My writing and reporting has appeared in such publications as Salon, The Nation, Food & Wine, The Industry Standard, Wired, The Financial Times, The Economist, Portfolio.com, Business 2.0, Parenting, Sunset, San Francisco Magazine, Via,
and The San Francisco Chronicle. To see samples of my journalism work, see the writing & journalism area of this site. To check out my online work, including the short-lived online wine newsletter Route du Vin and long-lost sites I built in the early days of the Web, go to the online work area of my site.

Please contact me to explore how I might help advise in the development of business book projects, data visualizations, and content and digital strategy. Thanks for visiting.


>>>WHAT'S NEW AND NOTABLE FROM MICKEY<<<

Editing

Dead Companies Walking: How a Hedge Fund Manager Finds Opportunity in Unexpected Places, Palgrave Macmillan, 2015

Data Visualizations and Interactives

"The Most Innovative Companies: An Interactive Guide," BCG Perspectives, October 2014

"Global Payments 2014: The Interactive Edition," BCG Perspectives, September 2014

"Online Education Has Reached the Mainstream," BCG Perspectives, October 2014

Writing and Collaboration

"New Vision for Education: Unlocking the Potential of Technology," World Economic Forum in collaboration with The Boston Consulting Group, March 2015

"How to Avoid the Big Bad Data Trap," BCG Perspectives, June 2015

"Raffaello D’Andrea on the Future of Robotics," BCG Perspectives, January 2015

"The Digital Imperative," BCG Perspectives, March 2015

"Making Big Data Work: Supply Chain Management," BCG Perspectives, January 2015

"Steven Mendel on Digital Insurance for the Long Tail," BCG Perspectives, May 2015

"Opportunity for All: Investing in Washington State’s STEM Education Pipeline," BCG Perspectives, December 2014

"One Branding: Uniting the Employer, Corporate, and Product Experience," BCG Perspectives, October 2014

"Making Big Data Work: Health Care Payers and Providers," BCG Perspectives, September 2014

"Making Big Data Work: Retail Energy," BCG Perspectives, July 2014

"Bringing Big Data to Life: Four Opportunities for Insurers," BCG Perspectives, July 2014

"Making Big Data Work: Retailing" BCG Perspectives, June 2014

"The Five Faces of Online Education," BCG Perspectives, June 2014

"Five Trends to Watch in Higher Education," BCG Perspectives, April 2014

"Seven Ways to Profit from Big Data as a Business" BCG Perspectives, March 2014

"Equity Is the Key to Better School Funding," Education Week, February 2014

"The Digital Disruption of Education Publishing: How Online Learning Is Reshaping the Industry’s Ecosystem," BCG Perspectives, January 2014